Image description: a collage of x5 images. TL - x2 white men filming in a studio, TR - Kelly sits in her wheelchair sat in front of red background. Bottom row - x3 black and white images of Disabled talent recording content in a studio - one Black woman, and x3 white women.

Research Groups

A great way to start being Disability inclusive is to commission your own insight and research groups with intersectional Disabled and non-Disabled people to inform decision making and progress with your strategy.

Run by Disabled & Neurodivergent Facilitators Kelly Gordon, Co-Founder of With Not For and Deborah Campbell, Co-Founder of Born Equal Consults, we have worked with everyone from students, universities and brands running sessions on everything from designing adaptive underwear to running inclusive interactive marketing events.

Our research groups offer an easy, valuable and human-centric way to engage Disabled people in your work, which may be Disability focussed or not. Spoiler alert - Disabled people have opinions and ideas about more than Disability. Topics include the following and more:

• Insight & input on brand concepts & messaging

• Product design

• Identifying gaps, opportunities or problem solving

• Trends, tools & hacks

• Finding talent & inclusive hiring

• Societal & political discussion

Image description: 7 research participants sit around a large table looking at the camera. The participants are a group of diverse individuals in ethnicity, sexuality, gender and disabilities.

Image description: A British South Asian woman with long dark hair is talking to the camera sat on a chair. The subtitles read “I didn’t disclose my disability in the workplace for years…”