Emma Lines
Ethnicity: White British
Pronouns: She/Her
Location: London
About Emma
As the UK’s #1 wheelchair model, Emma Lines is a history-making creative, content creator and disability rights advocate who has become a powerful voice for inclusivity in fashion and media. She made history as the first wheelchair model for M&S and as one of three faces of Primark’s first adaptive fashion range, a milestone that brought inclusive design to the UK high street.
At the age of 17 Emma pursued her passion for fashion and began modelling. She soon appeared in campaigns and commercials and secured partnerships with major brands, including a 7-month collaboration with ASOS and a 3-month partnership with Next.
Emma’s digital presence has also become a key part of her impact. Through her Instagram account, she engages more than 25,000 followers with her series “Fashion Shown Sitting Down.” This creative content challenges perceptions of disability while celebrating fashion from a perspective that resonates with all audiences. By combining creativity with advocacy, Emma has built an authentic platform that highlights the importance of inclusive representation in style and media.
As a speaker, Emma inspires audiences with her story of resilience, representation and ambition. She has spoken in Parliament, at Primark panels, for the Professional Publishers Association, and at the CMT UK annual conference, where she became the charity’s first-ever ambassador. In 2025, she joined fellow panellists at Cannes Lions, sharing her experiences of exclusion in media and marketing while offering practical ideas to break down barriers. Emma continues to challenge the industry to be more inclusive and uses her voice to push for a world where fashion and media reflect the diversity of society.
Emma is a white woman with blonde hair and blue eyes. In this close up beauty shot she holds a light pink lipstick to her lips. Her makeup is natural and flawless. Shot by Zuzia Zawada.
Recent Work
First wheelchair model used by M&S
Official speaker at Cannes Lions 2025
Spoke in Parliament about Disabled rights
Currently fronting an lnstagram series called "Normalising fashion sitting down"
First ambassador for CMT UK
7 month collaboration with ASOS and 3 months with Next
One of three models to launch Primark’s first adapted f1 range
Modelled in two fashion shows in LFW in 2025
