Emma Lines
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Image 1: A beauty portrait of Emma applying a light peach lipstick. Her hair is blonde and soft, framing her face.
Image 2: A natural beauty portrait of Emma for Refy. Her hair is slicked back into a bun.
About Emma
Ethnicity: White British
Pronouns: She/Her
Location: London
As the UK’s #1 wheelchair model, Emma Lines is a history-making creative, content creator and disability rights advocate who has become a powerful voice for inclusivity in fashion and media. She made history as the first wheelchair model for M&S and as one of three faces of Primark’s first adaptive fashion range, a milestone that brought inclusive design to the UK high street.
At the age of 17 Emma pursued her passion for fashion and began modelling. She soon appeared in campaigns and commercials and secured partnerships with major brands, including a 7-month collaboration with ASOS and a 3-month partnership with Next.
Emma’s digital presence has also become a key part of her impact. Through her Instagram account, she engages more than 25,000 followers with her series “Fashion Shown Sitting Down.” This creative content challenges perceptions of disability while celebrating fashion from a perspective that resonates with all audiences. By combining creativity with advocacy, Emma has built an authentic platform that highlights the importance of inclusive representation in style and media.
As a speaker, Emma inspires audiences with her story of resilience, representation and ambition. She has spoken in Parliament, at Primark panels, for the Professional Publishers Association, and at the CMT UK annual conference, where she became the charity’s first-ever ambassador. In 2025, she joined fellow panellists at Cannes Lions, sharing her experiences of exclusion in media and marketing while offering practical ideas to break down barriers. Emma continues to challenge the industry to be more inclusive and uses her voice to push for a world where fashion and media reflect the diversity of society.
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Image 1: A campaign shoot for YouSwim. Emma is sat in her powerchair surrounded by 5 other female models of different ethnicities and ages. They are all wearing different tones of nude underwear.
Image 2: A shot for M&S bra fit campaign when Emma became the first wheelchair model for M&S. She wears a black strapless bra and leather trousers.
Recent Work
Model for Refy Beauty
Model in two fashion shows in LFW in 2025
First wheelchair model used by M&S
Official speaker at Cannes Lions 2025 & 2026
Speaker in Parliament about Disabled rights
Currently fronting an lnstagram series called "Normalising fashion sitting down"
First ambassador for CMT UK
7 month collaboration with ASOS and 3 months with Next
One of three models to launch Primark’s first adapted f1 range
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Image 1: Editorial shot for Look Deeper Vine issue 4 - Special Creatures. Emma wears a white crop top, tartan skirt, red tights and chunky black sandals.
Video: Montage clips of Emma Lines’ London Fashion Week appearances.
